Campaigns & Marketing Initiatives

Overview

Partytrick’s marketplace connects hosts with brands that enhance their gatherings. I helped expand this ecosystem by identifying aligned brands, onboarding them as marketplace partners, and developing cross-promotional marketing opportunities. Through this work, I supported the onboarding of 10+ consumer brands and helped create new collaborative marketing opportunities between Partytrick and its partners.

Objective

Expand the Partytrick marketplace by onboarding brands whose products naturally complemented hosting experiences, while creating partnership opportunities that increased visibility for both Partytrick and the participating brands.

Strategy

Focus on brands whose products fit seamlessly into hosting culture and social gatherings. Partnerships were structured to include both marketplace placement and collaborative marketing initiatives.

Execution

Identified and developed relationships with 10+ brands aligned with Partytrick’s audience and platform.

Onboarded partners to the Partytrick marketplace as affiliate brands.

Developed cross-promotional campaigns that integrated brands into Partytrick hosting experiences.

Coordinated collaborative marketing opportunities between Partytrick and partner brands.

Impact

These partnerships expanded the Partytrick marketplace while creating additional visibility and marketing opportunities for participating brands through collaborative campaigns and integrations.

Overview

Host How I Host was a cross-media content initiative designed to spotlight how people host gatherings in their own unique way while naturally showcasing Partytrick as a tool for planning and inspiration. Within the first three months, I conducted outreach and built relationships with 50+ creators, hosts, and community members, establishing a diverse group of participants whose stories could be featured across the series.

Objective

Humanize the Partytrick brand while creating engaging content that highlighted real hosting experiences and inspired audiences to host their own gatherings.

Strategy

Develop a recurring content series that blended community storytelling, creator participation, and cross-platform distribution. The goal was to feature a wide range of hosts while creating content that could live across multiple channels, reinforcing Partytrick’s role as a hub for hosting inspiration.

Execution

Conceptualized and structured the Host How I Host series, building detailed SOPs and operational workflows to ensure the initiative could be executed efficiently and scaled over time.

Conducted outreach and established relationships with 50+ hosts and creators within the first three months of the initiative.

Coordinated content across blog features, social media, and digital storytelling.

Used the series to highlight both the personalities behind the gatherings and the tools used to bring them together.

Impact

The initiative helped position Partytrick as a platform rooted in community and real hosting culture while generating engaging storytelling content across multiple channels.

Overview

The Partytrick College Ambassador Program was developed to introduce the platform to college communities through student-led hosting experiences and social storytelling. I built the programfrom concept to execution, creating the structure, systems, and outreach strategy needed to launch and manage a scalable campus ambassador initiative.

Objective

Increase brand awareness among Gen Z audiences while generating authentic user-generated content around hosting and gatherings.

Strategy

Develop a structured ambassador program that empowered students to host events using Partytrick templates while sharing their experiences with their communities online.

Execution

Built the ambassador program framework from concept through launch, creating organized systems and processes to support recruitment and program management.

Conducted outreach to 1,000+ college students across the U.S. to source potential ambassadors.

Recruited and onboarded 10+ qualified ambassadors for the fall semester cohort.

Developed event blueprints and hosting templates to guide student-led gatherings.

Created content guidelines to encourage consistent social storytelling.

Maintained communication with ambassadors to support participation and engagement.

Impact

The program successfully launched Partytrick’s first college ambassador cohort and created a foundation for expanding the brand’s presence within college communities. Through outreach to 1,000+ students across the U.S., the program ultimately recruited 10+ qualified ambassadors for the fall semester who hosted gatherings and shared their experiences through social content. By empowering students to introduce Partytrick within their own communities, the initiative helped generate authentic user-generated content, increase brand awareness among Gen Z audiences, and establish a scalable framework for future ambassador program growth.

Overview

The Partytrick Creator Program was designed to expand brand visibility through partnerships with creators whose audiences aligned with Partytrick’s hosting and lifestyle community.

Objective

Increase brand awareness and platform engagement by partnering with creators who could introduce Partytrick to new audiences through authentic content and real-life hosting experiences.

Strategy

Develop a network of creators who naturally aligned with Partytrick’s audience and empower them to create content centered around hosting moments. The program focused on creators whose content already revolved around entertaining, gatherings, and lifestyle experiences.

Execution

Identified and developed relationships with 20+ creators across lifestyle, hosting, and entertaining niches

Managed creator partnerships and coordinated campaign participation.

Collaborated with creators on content concepts that highlighted real hosting experiences.

Facilitated connections between creators and product sponsors within the Partytrick marketplace, creating collaborative campaigns that integrated brand partners into creator content and hosting experiences.

Impact

The Creator Program helped expand Partytrick’s reach through authentic storytelling and community-driven content. By building relationships with 20+ creators, the program generated a steady stream of hosting-focused social content that introduced Partytrick to new audiences in a natural and engaging way. Connecting creators with product sponsors from within the Partytrick marketplace also created collaborative campaigns that supported multiple marketing initiatives simultaneously, strengthening brand partnerships while amplifying creator-led content.